for Berlin-Chemie

Update: 12.04.2021

Last week: 13 week 2022 (28.03.2022 - 03.04.2022)


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 99 505 -17.3% 5.5% 0.1 20 639 780 -16.3% 4.3% 0.1 -18.6%
YTD 2 130 835 85.0% 5.4% 1.1 416 884 540 115.4% 4.3% 1.4 46.2%
MAT 7 613 434 65.0% 5.9% 1.4 1 368 618 884 95.4% 4.4% 1.4 26.3%
DEXALGIN
WoW 74 528 -13.3% 1.3% 0 28 342 788 -13.3% 3.6% 0 -14.5%
YTD 1 153 821 33.7% 1.2% 0.1 419 265 206 44.4% 3.5% 0.3 23.9%
MAT 4 004 094 7.4% 1.2% 0.1 1 387 785 190 10.9% 3.4% -0.1 -1.5%
ESPUMISAN (ADULTS)
WoW 101 436 -13.0% 21.3% 0.7 53 235 120 -13.4% 22.1% 0.9 -15.9%
YTD 1 626 808 19.3% 22.0% -1.4 808 837 511 36.1% 23.3% -0.7 26.7%
MAT 5 545 150 14.3% 19.9% 0.1 2 638 995 995 30.0% 21.7% 1.3 14.0%
ESPUMISAN BABY
WoW 30 571 -11.6% 57.6% 0.2 19 626 345 -11.4% 66.8% 0.1 -11.8%
YTD 471 802 3.6% 58.0% -4.2 285 267 820 9.3% 67.8% -6 11.0%
MAT 1 679 547 -3.6% 58.3% 2.8 995 908 921 6.3% 69.0% 3.6 -8.2%
FASTUM
WoW 20 913 -19.7% 0.7% -0.1 11 262 952 -20.5% 1.4% -0.1 -11.2%
YTD 374 416 -2.8% 0.9% -0.1 185 466 490 6.0% 1.6% -0.3 7.3%
MAT 1 374 198 -9.9% 0.8% -0.1 650 730 404 -2.8% 1.6% -0.2 -2.3%
IODOMARIN
WoW 30 584 -28.5% 10.9% -1.6 5 908 174 -24.9% 3.9% -0.3 -17.7%
YTD 917 614 27.7% 21.3% -1.5 169 649 291 25.4% 7.8% -1.7 36.8%
MAT 3 345 203 10.7% 24.2% 0.3 617 248 246 10.2% 9.3% -0.5 9.4%
LIOTON
WoW 28 263 -17.6% 3.5% -0.2 30 892 299 -18.1% 6.5% -0.4 -11.8%
YTD 439 742 17.6% 3.8% 0.5 429 287 133 45.5% 6.9% 0.8 1.7%
MAT 1 758 156 3.1% 3.9% 0.3 1 537 073 467 20.0% 7.2% 0.4 -3.5%
MEZYM
WoW 416 602 -15.6% 28.4% 0.1 65 766 991 -17.1% 17.5% 0.1 -15.8%
YTD 6 906 205 38.0% 29.3% 3.9 1 048 404 465 50.0% 18.6% 1.8 19.6%
MAT 22 666 882 21.3% 28.5% 3.1 3 260 792 154 24.9% 18.6% 0.9 8.3%
MIG 400
WoW 178 149 -9.6% 3.2% 0.2 21 276 080 -6.0% 2.7% 0.2 -14.5%
YTD 2 709 665 36.6% 2.9% 0.3 313 973 547 38.2% 2.6% 0.1 23.9%
MAT 10 616 540 19.9% 3.2% 0.6 1 203 367 019 21.4% 3.0% 0.2 -1.5%
PROSTAMOL
WoW 34 107 -18.4% 21.3% -1.1 50 959 018 -20.1% 22.1% -1.8 -14.3%
YTD 613 439 5.4% 25.0% -1.7 856 484 788 19.1% 25.7% -2.5 12.7%
MAT 2 171 312 0.8% 26.7% -1.1 2 837 428 517 8.1% 27.6% -1.9 5.0%
RESPERO MYRTOL
WoW 25 370 -19.4% 8.5% -1.1 12 676 296 -18.0% 8.4% -0.8 -8.8%
YTD 508 296 470.9% 10.3% 8.1 232 838 675 437.2% 10.0% 7.4 23.4%
MAT 1 166 075 102.2% 7.6% 3.1 534 370 609 86.6% 7.7% 2.1 21.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 2 130 835 85.0% 5.4% 1.1 416 884 540 115.4% 4.3% 1.4 46.2%
DEXALGIN 1 153 821 33.7% 1.2% 0.1 419 265 206 44.4% 3.5% 0.3 23.9%
ESPUMISAN (ADULTS) 1 626 808 19.3% 22.0% -1.4 808 837 511 36.1% 23.3% -0.7 26.7%
ESPUMISAN BABY 471 802 3.6% 58.0% -4.2 285 267 820 9.3% 67.8% -6 11.0%
FASTUM 374 416 -2.8% 0.9% -0.1 185 466 490 6.0% 1.6% -0.3 7.3%
IODOMARIN 917 614 27.7% 21.3% -1.5 169 649 291 25.4% 7.8% -1.7 36.8%
LIOTON 439 742 17.6% 3.8% 0.5 429 287 133 45.5% 6.9% 0.8 1.7%
MEZYM 6 906 205 38.0% 29.3% 3.9 1 048 404 465 50.0% 18.6% 1.8 19.6%
MIG 400 2 709 665 36.6% 2.9% 0.3 313 973 547 38.2% 2.6% 0.1 23.9%
PROSTAMOL 613 439 5.4% 25.0% -1.7 856 484 788 19.1% 25.7% -2.5 12.7%
RESPERO MYRTOL 508 296 470.9% 10.3% 8.1 232 838 675 437.2% 10.0% 7.4 23.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 7 613 434 65.0% 5.9% 1.4 1 368 618 884 95.4% 4.4% 1.4 26.3%
DEXALGIN 4 004 094 7.4% 1.2% 0.1 1 387 785 190 10.9% 3.4% -0.1 -1.5%
ESPUMISAN (ADULTS) 5 545 150 14.3% 19.9% 0.1 2 638 995 995 30.0% 21.7% 1.3 14.0%
ESPUMISAN BABY 1 679 547 -3.6% 58.3% 2.8 995 908 921 6.3% 69.0% 3.6 -8.2%
FASTUM 1 374 198 -9.9% 0.8% -0.1 650 730 404 -2.8% 1.6% -0.2 -2.3%
IODOMARIN 3 345 203 10.7% 24.2% 0.3 617 248 246 10.2% 9.3% -0.5 9.4%
LIOTON 1 758 156 3.1% 3.9% 0.3 1 537 073 467 20.0% 7.2% 0.4 -3.5%
MEZYM 22 666 882 21.3% 28.5% 3.1 3 260 792 154 24.9% 18.6% 0.9 8.3%
MIG 400 10 616 540 19.9% 3.2% 0.6 1 203 367 019 21.4% 3.0% 0.2 -1.5%
PROSTAMOL 2 171 312 0.8% 26.7% -1.1 2 837 428 517 8.1% 27.6% -1.9 5.0%
RESPERO MYRTOL 1 166 075 102.2% 7.6% 3.1 534 370 609 86.6% 7.7% 2.1 21.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 99 505 -17.3% 5.5% 0.1 20 639 780 -16.3% 4.3% 0.1 -18.6%
DEXALGIN 74 528 -13.3% 1.3% 0 28 342 788 -13.3% 3.6% 0 -14.5%
ESPUMISAN (ADULTS) 101 436 -13.0% 21.3% 0.7 53 235 120 -13.4% 22.1% 0.9 -15.9%
ESPUMISAN BABY 30 571 -11.6% 57.6% 0.2 19 626 345 -11.4% 66.8% 0.1 -11.8%
FASTUM 20 913 -19.7% 0.7% -0.1 11 262 952 -20.5% 1.4% -0.1 -11.2%
IODOMARIN 30 584 -28.5% 10.9% -1.6 5 908 174 -24.9% 3.9% -0.3 -17.7%
LIOTON 28 263 -17.6% 3.5% -0.2 30 892 299 -18.1% 6.5% -0.4 -11.8%
MEZYM 416 602 -15.6% 28.4% 0.1 65 766 991 -17.1% 17.5% 0.1 -15.8%
MIG 400 178 149 -9.6% 3.2% 0.2 21 276 080 -6.0% 2.7% 0.2 -14.5%
PROSTAMOL 34 107 -18.4% 21.3% -1.1 50 959 018 -20.1% 22.1% -1.8 -14.3%
RESPERO MYRTOL 25 370 -19.4% 8.5% -1.1 12 676 296 -18.0% 8.4% -0.8 -8.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs