Update: 12.04.2021
Last week: 13 week 2022 (28.03.2022 - 03.04.2022)
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE BERLIN-CHEMIE | |||||||||
| WoW | 99 505 | -17.3% | 5.5% | 0.1 | 20 639 780 | -16.3% | 4.3% | 0.1 | -18.6% |
| YTD | 2 130 835 | 85.0% | 5.4% | 1.1 | 416 884 540 | 115.4% | 4.3% | 1.4 | 46.2% |
| MAT | 7 613 434 | 65.0% | 5.9% | 1.4 | 1 368 618 884 | 95.4% | 4.4% | 1.4 | 26.3% |
| DEXALGIN | |||||||||
| WoW | 74 528 | -13.3% | 1.3% | 0 | 28 342 788 | -13.3% | 3.6% | 0 | -14.5% |
| YTD | 1 153 821 | 33.7% | 1.2% | 0.1 | 419 265 206 | 44.4% | 3.5% | 0.3 | 23.9% |
| MAT | 4 004 094 | 7.4% | 1.2% | 0.1 | 1 387 785 190 | 10.9% | 3.4% | -0.1 | -1.5% |
| ESPUMISAN (ADULTS) | |||||||||
| WoW | 101 436 | -13.0% | 21.3% | 0.7 | 53 235 120 | -13.4% | 22.1% | 0.9 | -15.9% |
| YTD | 1 626 808 | 19.3% | 22.0% | -1.4 | 808 837 511 | 36.1% | 23.3% | -0.7 | 26.7% |
| MAT | 5 545 150 | 14.3% | 19.9% | 0.1 | 2 638 995 995 | 30.0% | 21.7% | 1.3 | 14.0% |
| ESPUMISAN BABY | |||||||||
| WoW | 30 571 | -11.6% | 57.6% | 0.2 | 19 626 345 | -11.4% | 66.8% | 0.1 | -11.8% |
| YTD | 471 802 | 3.6% | 58.0% | -4.2 | 285 267 820 | 9.3% | 67.8% | -6 | 11.0% |
| MAT | 1 679 547 | -3.6% | 58.3% | 2.8 | 995 908 921 | 6.3% | 69.0% | 3.6 | -8.2% |
| FASTUM | |||||||||
| WoW | 20 913 | -19.7% | 0.7% | -0.1 | 11 262 952 | -20.5% | 1.4% | -0.1 | -11.2% |
| YTD | 374 416 | -2.8% | 0.9% | -0.1 | 185 466 490 | 6.0% | 1.6% | -0.3 | 7.3% |
| MAT | 1 374 198 | -9.9% | 0.8% | -0.1 | 650 730 404 | -2.8% | 1.6% | -0.2 | -2.3% |
| IODOMARIN | |||||||||
| WoW | 30 584 | -28.5% | 10.9% | -1.6 | 5 908 174 | -24.9% | 3.9% | -0.3 | -17.7% |
| YTD | 917 614 | 27.7% | 21.3% | -1.5 | 169 649 291 | 25.4% | 7.8% | -1.7 | 36.8% |
| MAT | 3 345 203 | 10.7% | 24.2% | 0.3 | 617 248 246 | 10.2% | 9.3% | -0.5 | 9.4% |
| LIOTON | |||||||||
| WoW | 28 263 | -17.6% | 3.5% | -0.2 | 30 892 299 | -18.1% | 6.5% | -0.4 | -11.8% |
| YTD | 439 742 | 17.6% | 3.8% | 0.5 | 429 287 133 | 45.5% | 6.9% | 0.8 | 1.7% |
| MAT | 1 758 156 | 3.1% | 3.9% | 0.3 | 1 537 073 467 | 20.0% | 7.2% | 0.4 | -3.5% |
| MEZYM | |||||||||
| WoW | 416 602 | -15.6% | 28.4% | 0.1 | 65 766 991 | -17.1% | 17.5% | 0.1 | -15.8% |
| YTD | 6 906 205 | 38.0% | 29.3% | 3.9 | 1 048 404 465 | 50.0% | 18.6% | 1.8 | 19.6% |
| MAT | 22 666 882 | 21.3% | 28.5% | 3.1 | 3 260 792 154 | 24.9% | 18.6% | 0.9 | 8.3% |
| MIG 400 | |||||||||
| WoW | 178 149 | -9.6% | 3.2% | 0.2 | 21 276 080 | -6.0% | 2.7% | 0.2 | -14.5% |
| YTD | 2 709 665 | 36.6% | 2.9% | 0.3 | 313 973 547 | 38.2% | 2.6% | 0.1 | 23.9% |
| MAT | 10 616 540 | 19.9% | 3.2% | 0.6 | 1 203 367 019 | 21.4% | 3.0% | 0.2 | -1.5% |
| PROSTAMOL | |||||||||
| WoW | 34 107 | -18.4% | 21.3% | -1.1 | 50 959 018 | -20.1% | 22.1% | -1.8 | -14.3% |
| YTD | 613 439 | 5.4% | 25.0% | -1.7 | 856 484 788 | 19.1% | 25.7% | -2.5 | 12.7% |
| MAT | 2 171 312 | 0.8% | 26.7% | -1.1 | 2 837 428 517 | 8.1% | 27.6% | -1.9 | 5.0% |
| RESPERO MYRTOL | |||||||||
| WoW | 25 370 | -19.4% | 8.5% | -1.1 | 12 676 296 | -18.0% | 8.4% | -0.8 | -8.8% |
| YTD | 508 296 | 470.9% | 10.3% | 8.1 | 232 838 675 | 437.2% | 10.0% | 7.4 | 23.4% |
| MAT | 1 166 075 | 102.2% | 7.6% | 3.1 | 534 370 609 | 86.6% | 7.7% | 2.1 | 21.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE B-CH | 2 130 835 | 85.0% | 5.4% | 1.1 | 416 884 540 | 115.4% | 4.3% | 1.4 | 46.2% |
| DEXALGIN | 1 153 821 | 33.7% | 1.2% | 0.1 | 419 265 206 | 44.4% | 3.5% | 0.3 | 23.9% |
| ESPUMISAN (ADULTS) | 1 626 808 | 19.3% | 22.0% | -1.4 | 808 837 511 | 36.1% | 23.3% | -0.7 | 26.7% |
| ESPUMISAN BABY | 471 802 | 3.6% | 58.0% | -4.2 | 285 267 820 | 9.3% | 67.8% | -6 | 11.0% |
| FASTUM | 374 416 | -2.8% | 0.9% | -0.1 | 185 466 490 | 6.0% | 1.6% | -0.3 | 7.3% |
| IODOMARIN | 917 614 | 27.7% | 21.3% | -1.5 | 169 649 291 | 25.4% | 7.8% | -1.7 | 36.8% |
| LIOTON | 439 742 | 17.6% | 3.8% | 0.5 | 429 287 133 | 45.5% | 6.9% | 0.8 | 1.7% |
| MEZYM | 6 906 205 | 38.0% | 29.3% | 3.9 | 1 048 404 465 | 50.0% | 18.6% | 1.8 | 19.6% |
| MIG 400 | 2 709 665 | 36.6% | 2.9% | 0.3 | 313 973 547 | 38.2% | 2.6% | 0.1 | 23.9% |
| PROSTAMOL | 613 439 | 5.4% | 25.0% | -1.7 | 856 484 788 | 19.1% | 25.7% | -2.5 | 12.7% |
| RESPERO MYRTOL | 508 296 | 470.9% | 10.3% | 8.1 | 232 838 675 | 437.2% | 10.0% | 7.4 | 23.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE B-CH | 7 613 434 | 65.0% | 5.9% | 1.4 | 1 368 618 884 | 95.4% | 4.4% | 1.4 | 26.3% |
| DEXALGIN | 4 004 094 | 7.4% | 1.2% | 0.1 | 1 387 785 190 | 10.9% | 3.4% | -0.1 | -1.5% |
| ESPUMISAN (ADULTS) | 5 545 150 | 14.3% | 19.9% | 0.1 | 2 638 995 995 | 30.0% | 21.7% | 1.3 | 14.0% |
| ESPUMISAN BABY | 1 679 547 | -3.6% | 58.3% | 2.8 | 995 908 921 | 6.3% | 69.0% | 3.6 | -8.2% |
| FASTUM | 1 374 198 | -9.9% | 0.8% | -0.1 | 650 730 404 | -2.8% | 1.6% | -0.2 | -2.3% |
| IODOMARIN | 3 345 203 | 10.7% | 24.2% | 0.3 | 617 248 246 | 10.2% | 9.3% | -0.5 | 9.4% |
| LIOTON | 1 758 156 | 3.1% | 3.9% | 0.3 | 1 537 073 467 | 20.0% | 7.2% | 0.4 | -3.5% |
| MEZYM | 22 666 882 | 21.3% | 28.5% | 3.1 | 3 260 792 154 | 24.9% | 18.6% | 0.9 | 8.3% |
| MIG 400 | 10 616 540 | 19.9% | 3.2% | 0.6 | 1 203 367 019 | 21.4% | 3.0% | 0.2 | -1.5% |
| PROSTAMOL | 2 171 312 | 0.8% | 26.7% | -1.1 | 2 837 428 517 | 8.1% | 27.6% | -1.9 | 5.0% |
| RESPERO MYRTOL | 1 166 075 | 102.2% | 7.6% | 3.1 | 534 370 609 | 86.6% | 7.7% | 2.1 | 21.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE B-CH | 99 505 | -17.3% | 5.5% | 0.1 | 20 639 780 | -16.3% | 4.3% | 0.1 | -18.6% |
| DEXALGIN | 74 528 | -13.3% | 1.3% | 0 | 28 342 788 | -13.3% | 3.6% | 0 | -14.5% |
| ESPUMISAN (ADULTS) | 101 436 | -13.0% | 21.3% | 0.7 | 53 235 120 | -13.4% | 22.1% | 0.9 | -15.9% |
| ESPUMISAN BABY | 30 571 | -11.6% | 57.6% | 0.2 | 19 626 345 | -11.4% | 66.8% | 0.1 | -11.8% |
| FASTUM | 20 913 | -19.7% | 0.7% | -0.1 | 11 262 952 | -20.5% | 1.4% | -0.1 | -11.2% |
| IODOMARIN | 30 584 | -28.5% | 10.9% | -1.6 | 5 908 174 | -24.9% | 3.9% | -0.3 | -17.7% |
| LIOTON | 28 263 | -17.6% | 3.5% | -0.2 | 30 892 299 | -18.1% | 6.5% | -0.4 | -11.8% |
| MEZYM | 416 602 | -15.6% | 28.4% | 0.1 | 65 766 991 | -17.1% | 17.5% | 0.1 | -15.8% |
| MIG 400 | 178 149 | -9.6% | 3.2% | 0.2 | 21 276 080 | -6.0% | 2.7% | 0.2 | -14.5% |
| PROSTAMOL | 34 107 | -18.4% | 21.3% | -1.1 | 50 959 018 | -20.1% | 22.1% | -1.8 | -14.3% |
| RESPERO MYRTOL | 25 370 | -19.4% | 8.5% | -1.1 | 12 676 296 | -18.0% | 8.4% | -0.8 | -8.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "BROMHEXINE B-CH"## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"## [1] "ESPUMISAN (ADULTS)"## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"## [1] "ESPUMISAN BABY"## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"## [1] "FASTUM"## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"## [1] "LIOTON"## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs